Search Engine Optimization SEO, you must have heard about it. It is one of the most talked-about terms in Digital Marketing, and as more and more businesses make their presence on the web it is of most importance that your content follows SEO practices to enjoy a higher position on Search Engines.
In brief, let’s learn about what SEO is? Search Engine Optimization popularly known as SEO is the practice of optimizing the content in a way making it more Search Engine Friendly. The more Search Engine friendly the content became the higher the ranking it achieved on Search Engines thus making it on top when relevant searches were made.
Why is SEO important for your business, website, or content? Let’s just face it, although there are thousands of things present on a certain topic, the one that makes it to the top of the Search Engine list is usually on which the user clicks.
Research shows that about 75% of users don’t go past the first page of searches provided. To grab user attention and get more organic traffic make sure your SEO policy is just right.
Google changes its algorithm now and then and when you think you know it all a new thing arrives. Be ready for adapting to changes.
Here are the few tip and tricks on “How to improve Search Engine Optimization” to ace on the Searches like a pro-
Keyword is King
Keyword Research goes simultaneously with SEO Best Practices. No doubt you have to use your Keyword a handful of times on your page. But did you know that “location” can make an impact too? Try to use your keyword in the “Title” at least once. Your title should not be devoid of the main Keyword. Within the first 250 words use the keyword. Google usually puts more weight on the terms that are used on top of the page.
Unique Content for SEO
Try to make your content unique like Titles, Description, and Content all have to be unique. When you run out of ideas don’t try to recycle the content of your page. If you are smart, Google is definitely smarter than you. Google’s one of the policies stated that you should avoid “duplicate or near-duplicate versions of your content across your site”. This applies to everything on your page like Title tags, Meta Description Tag, Landing Page, Image Alt Text, and much more. Keep in mind your published content should be 100% unique.
Compelling Title Tag and Meta Description
With regards to on-page SEO, your title tag is KEY. Google has even said that: “utilize great titles on your pages.”. To get a Great page title, here’s how to capitalize on your page’s title tag:
Front-load Your Main Keyword: “Front-load” essentially implies that you start your title tag with your keyword.
For what reason is this significant?
All things considered, web search tools give close consideration to the terms that you use in your title tag. This is the reason you need your keyword in your page title.
Sometimes you can not include Keywords in the title immediately, no worry use it as early as you can. Another thing to note, don’t stuff the title with different keywords and stick to a single one.
Loading Speed
No one knows the parameter Google uses to Rank the website, but when they speak about specific things, it is important. As stated by Google “People want to find the answer of their question as soon as possible” so from an SEO point of view take a look at your website manually or just use some online tools like Page Speed Insights from Google that provide a comprehensive report of Websites and try to make changes to every element that take forever to load.
Here are few things one can do to optimize it-
Use a lightweight theme.
Compress images, Avoid using videos.
Using Lazy-loading.
Use a CDN.
Use HTTPS
HTTPS makes sure that the page on your website becomes more secure by encrypting the information. It is one of the Google Ranking factors from 2014.
If there is a Lock icon before the URL, then congrats you are making your way to rank.
But if the website is not secured by HTTPS then install SSL Certificate and you are good to go.
Search Engine Optimization Of Images
The higher the resolution of the image, the more the size and it will take more time to load. It is very important to optimize the images. Here’s how-
Use of Compressed Image-
It is advisable to use compressed images. Various tools are present online that can be used free to cost.
Using Right Format-
JPEG, PNG, and WebP are extensively used over the Web. But one must choose from them the best suit.
Use of Relevant “ALT” Tags-
ALT Tag of Image should be describing the image concerning Keyword.
Write Through Content
If you look out, the pages that are ranked on Google are not only around a single keyword, they are also performing well on other keywords. When writing about a particular topic, see ranked content and analyze how linking different keywords occur. Other than that when researching try to find out what the user is looking for and then try to answer their questions.
Use Internal Links
Linking relevant pages together on a Website comes under Internal linking. Whether Internal Links or External Links the more links a page has the more credible it is for Google.
Get Backlinks
Backlinks can be explained as when some other website refers to your website and provides a link to your website to its user. It is a mutual act where you can provide a link to someone’s website wherein return they do it for you. Try to get as many genuine and credible backlinks as possible.
These are best practices and highly recommended for SEO. Although it might become difficult to follow up on these while managing your business. Based in Ahmedabad, Aneri Developers provides SEO Services catering to all your SEO need at once. Aneri Developers, a Digital Marketing Company in Ahmedabad providingend-to-end managed IT services to businesses and organizations for more than 5 years.
GET IN CONTACT WITH US TO KNOW MORE ON SEO SERVICES.
